Promoting Ramayana Trails in Malaysia: A Cultural Experience
The High Commission of Sri Lanka in Kuala Lumpur recently had a productive engagement with the Malaysian Indian Tour & Travel Association (MITTA).
The High Commissioner of Sri Lanka Air Chief Marshal (Rtd.) Sumangala Dias met with MITTA representatives to discuss ways to promote the Ramayana Trail tourism in Malaysia. MITTA, which consists of over 200 Indian-Malaysian travel and tour agencies, plays a crucial role in advancing outbound and inbound tourism, particularly for Tamil-speaking travelers. This meeting followed previous discussions with the Kuala Lumpur Selangor Indian Chamber of Commerce and Industry (KLSICCI) in July 2024.
High Commissioner Dias emphasized the growing potential for tourism between Sri Lanka and Malaysia, citing that about 10,000 Malaysians visited Sri Lanka last year, while approximately 60,000 Sri Lankans traveled to Malaysia. This presents a unique opportunity to promote Sri Lanka as an attractive tourist destination, especially for Malaysian travelers of Indian descent with historical ties to the Ramayana epic.
During the meeting, a video documentary on the Ramayana Trail was shown, featuring Sri Lanka’s historical landmarks and Hindu deities associated with the Ramayana. High Commissioner Dias requested MITTA’s assistance in promoting these tourism opportunities among Malaysian agencies and outbound travelers.
MITTA President, Dato’ Aruldas, expressed gratitude for the chance to explore the Ramayana Trail and affirmed MITTA’s commitment to sharing relevant information within the Indian-Malaysian travel community.
The High Commission of Sri Lanka is committed to enhancing trade, investments, and tourism between Sri Lanka and Malaysia, and looks forward to strengthening its partnership with MITTA to achieve these goals.
The High Commission of Sri Lanka in Kuala Lumpur engaged with the Malaysian Indian Tour & Travel Association (MITTA) to promote the Ramayana Trail tourism in Malaysia. High Commissioner Dias highlighted the potential for tourism between Sri Lanka and Malaysia, aiming to attract more Malaysian travelers of Indian origin. A video documentary on the Ramayana Trail was shown during the meeting, with a request for MITTA’s support in promoting these tourism opportunities. MITTA president, Dato’ Aruldas, expressed gratitude and commitment to spreading information within the Indian-Malaysian travel community. The High Commission aims to strengthen collaboration with MITTA for further development of trade and tourism between the two countries.
