Ceylon Tea Brand Showcased at Saudi International Franchise Market
Wijar, a Saudi brand of pure Ceylon tea” was featured at the International Franchise Exhibition held in Riyadh, Saudi Arabia from 01 to 03 October 2024.
Ambassador of Sri Lanka to the Kingdom of Saudi Arabia Ameer Ajwad attended the exhibition along with the proprietor of the company Faiz Sulaiman Al Faiz, to promote the brand.
The Saudi International Franchise Expo is a leading marketing platform that fosters connection with potential investors and entrepreneurs. It offers unique opportunities to expand brands locally and globally, and provides insights into emerging market trends and market landscape.
Wijar, a Saudi brand of pure Ceylon tea, was highlighted at the International Franchise Exhibition in Riyadh, Saudi Arabia from 01 to 03 October 2024. The Ambassador of Sri Lanka to Saudi Arabia and the owner of the company participated to promote the brand. The exhibition provides a platform for connecting with investors and entrepreneurs, expanding brands locally and globally, and gaining insights into emerging market trends. It is a key event for businesses looking to grow and establish a presence in the Saudi market. The presence of Wijar at the exhibition was aimed at showcasing and promoting the brand to a wider audience.