Google Against Phishing and Spam


Today, accessing the Internet has become an integral part of a person’s daily activities.  Today, the Internet is not very safe due to the hackers who are trying to catch the large number of users who surf the Internet daily to fulfill their daily activities and other needs.  Especially things like spam/phishing sites created to prey on users surfing the internet are becoming common these days.  Hackers take steps to create these very carefully and realistically to the extent that it is very difficult for us to recognize and escape.  We’ve talked about steps you can take to protect yourself while surfing the Internet in a few previous articles.  This article is going to tell about the latest steps taken by Google against spam/phishing sites.

 What is Phishing?

Phishing attacks are actually a very basic hacking/attacking method.  Through this, your account data and user data are stolen through a fake website created with a website address (URL) and appearance similar to a website you use frequently.  For example, the very popular “Are you in this video?”  You may remember the facebook spam message with a question like  Clicking this will send you to another fake “Facebook” website that looks very similar to the Facebook website.  It asks for your Facebook account password and username to log in.  Your passwords will be available to the hacker as soon as you provide them.  The world’s most talked about the iCloud hack in 2014 was also done using this method.

 *The term phishing is used to lure people to fake websites using an attractive tactic (similar to fishing using bait).  Because “ph” is used instead of “f” among hackers, it was used as phishing instead of fishing.

 Hackers who use this trick often use social media to distribute those messages and links.  These phishing tactics are used with an attractive message.  Google has started a new project to educate the community about such tactics.  Together with their special team called jigsaw.  This is a quiz.  This will educate you on how much you are aware of phishing, and how to avoid modern phishing tactics.  You can test your knowledge by taking this quiz at

What are Lookalike URLs?

 Lookalike URLs is a feature added to the Google Chrome web browser.  Through this feature, which is still in the testing stage under the Chrome Canary program, phishing links that come to you are easily identified and you are informed.  As mentioned at the beginning of the article, hackers who use phishing attacking strategies often create a web address similar to the URL of the original website.  Google’s aim is to prevent phishing tactics by adding the Lookalike URLs feature to Chrome in the future.

Apart from this, some new facilities are going to be introduced to make the chrome web browser faster.  Among them are “Never Slow Mode”, “Best Effort Tasks”, and “Password Checkup” facilities.  I will bring details about it in another article.

 Gmail that fights spam

 Another major facility that we use on the Internet is email (electronic address) services.  Among them, most people use the service called Gmail provided by Google.  In a previous article, we talked about Data Breaches related to email addresses.  This is about a trick used by Google to save you from the annoying spam messages we receive while using email.  They have created an Artificial Intelligence system using the TensorFlow machine learning platform.  Through that, this program is able to stop more than 100 million spam emails that spread all over the world every day and send them directly to the spam folder.  According to Google, this program is capable of identifying 99.99% of spam messages received daily.  Since spammers change their methods every day, Google believes that an AI program is best suited to do this.  Due to the modern Algorithm used for this, it is possible to identify the characteristics of spam emails and study their patterns and block them.  This will undoubtedly become a powerful weapon in the fight against spam.

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