Sri Lanka Ranks Saudi Arabia as 3rd Potential Tourism Market in June 2024
Saudi Arabia was ranked as the 3rd potential market for Sri Lankan tourism in June 2024 and the 23rd source market for tourists visiting Sri Lanka during the same period, according to the Sri Lanka Tourism Development Authority (SLTDA).
The Embassy of Sri Lanka in Riyadh, in collaboration with the Sri Lanka Tourism Promotion Bureau (STPB), organized the participation of eighteen Sri Lankan destination management companies (DMC), hotels, and Sri Lankan Airlines in the Travel Fair 2024 held at the Riyadh International Convention & Exhibition Center recently.
The fair aimed to facilitate networking among tour and travel operators. Sri Lanka’s participation in the Riyadh Travel Fair significantly enhanced its reputation as a preferred destination for Arab tourists.
Sri Lanka has set an ambitious goal of attracting five million tourists by 2026, focusing on high-end tourists, particularly from Middle Eastern countries. The Kingdom of Saudi Arabia emerged as a key market for Sri Lankan tourism due to the high daily expenditure of its visitors.
Saudi Arabia was ranked as the 3rd potential market for Sri Lankan tourism in June 2024, and the 23rd source market for tourists visiting Sri Lanka during the same period. The Sri Lanka Tourism Development Authority reported this information. The Embassy of Sri Lanka in Riyadh, along with the Sri Lanka Tourism Promotion Bureau, organized the participation of Sri Lankan companies in the Travel Fair 2024 in Riyadh. The fair aimed to connect tour and travel operators and enhance Sri Lanka’s reputation as a preferred destination for Arab tourists. Sri Lanka is striving to attract five million tourists by 2026, focusing on high-end tourists from Middle Eastern countries, with Saudi Arabia being a key market due to its visitors’ high daily expenditure.
